• Real salmon is our first ingredient, making real animal proteins our #1 and #2 ingredients followed by hearty whole grains
• No fillers – made without corn, wheat, soy, chicken or poultry by-product meal, brewer’s rice, artificial colors or preservatives.
• Raw on every piece – our kibble is tumbled with freeze-dried raw for nutrition and taste
• We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
• Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals

OUR INGREDIENTS

Salmon, Chicken Meal, Oatmeal, Barley, Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Fish Meal, Sorghum, Salmon Oil (preserved with Mixed Tocopherols), Natural Flavor, Carrots, Salt, Potassium Chloride, Dried Yeast, Apples, Blueberries, Cranberries, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Choline Chloride, Freeze-Dried Pollock, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkin Seeds, Rosemary Extract.

NUTRITIONAL INFOGuaranteed AnalysisCrude Protein (min) 25.0%Crude Fat (min) 15.0%Crude Fiber (max) 5.0%Moisture (max) 10.0%Vitamin E (min) 100 IU/kg*Omega 3 Fatty Acids (min) 0.4%*Omega 6 Fatty Acids (min) 2.3%*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Complete + Balanced

Instinct Be Natural Real Salmon & Brown Rice is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Caloric Content (calculated) – Metabolizable EnergyCaloric Content3,595 kcal/kg396 kcal/cup
FEEDING GUIDELINES

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pets diet.

Daily Feeding Guidelines:

*Standard 8 oz dry measuring cup

Extra feeding instructions: Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs.

Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.